Videogames meet Heritage

October 13 - 15, 2017

Ied, Milano / George Brown College, Toronto
Designed and organized by
Supported by
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In collaboration with
International Game Camp (IGC2017) was created to encourage the exchange between Italian and international game designers and Italian experts in cultural heritage.
All game developers are welcome to participate and create new worlds themed around cultural heritage. The number of participants at IED Milano is limited to approximately 80 developers.
The event is produced by Streamcolors, Bookrepublic and iC-Innovazione Culturale by Fondazione Cariplo in association with IED Milano, George Brown College (Toronto, Canada), Politecnico di Milano and IVIPRO.

Thanks to jerk off sites and this synergy, over 200 participants between Italy (IED, Milan headquarter) and Canada (George Brown College) will be involved. For 48 hours, participants will create new interactive content (videogames and/or interactive apps) that will innovate and expand audiences’ engagement in cultural heritage.

Supported by cultural subject matter experts to stimulate game developers’ creativity, imagery from the most important Italian artworks will be made available for integration.

The game camp will be entirely spoken in English and will be held simultaneously between Milan and Toronto, where participants will be working for 48 hours on collaborative projects.
International Game Camp will be enriched by inspirational talks (open to the public) presented by Rick Gush, the internationally renowned game designer and Linda Volkers, Marketing Manager at Rijksmuseum Amsterdam, expert in digital innovation and museum engagement.
IGC will be preceded by an interactive lecture on September 20th at the Politecnico di Milano addressing all participants, and during the event, there will be training and development mentorship.

During the 48 hours of work, several thematic desks will assist participants with critiques, comparisons and mentorship. Desks will be led by experts in game design, art direction, audio, video editing and heritage.

Every day, participants will attend a training session where international guest experts in game design, digital, game art and digital innovation in museums, will hold inspirational talks.

All images shared by museums will be collected in a Pandora's Box and made available to the participants as a source of inspiration for the various projects.
Images shared by museums will be categorized into:
Environments - images of settings and architectural structures (buildings, castles)
Characters - portraits of people, animals, and fantastical creatures
Props – images of vehicles (ships, planes) and various objects
Abstract art – images from abstract artists

As a delivery, participants will have to produce:
An interactive executable of the game / app
A short promotional trailer
A short Art Bible outlining the artistic development of the game

During the event, Streamcolors will provide an interactive installation (StreamMachine) that will collect photos, videos, and text realized during the 48-hour event. All content, from pre-production to video trailers developed by each team, will be accessible for preview online.

Regitrations are already closed.

The Partner Museums: 

Musei Civici di Milano (Museo del 900, Musei del Castello Sforzesco, Musei Storici di Milano);

Museo Nazionale della Scienza e della Tecnologia "Leonardo da Vinci", Milano; Pinacoteca di Brera, Milano;

Museo Bagatti Valsecchi, Milano;

Pinacoteca Ambrosiana, Milano;

Mercati di Traiano - Museo dei Fori Imperiali di Roma;

Palazzo Grassi e Punta della Dogana, Venezia;

MART, Museo d'Arte Moderna e Contemporanea di Trento e Rovereto;

Museo Nazionale Etrusco di Villa Giulia, Roma;

Fondazione Torino Musei (Palazzo Madama; Galleria Civica d'Arte Moderna

e Contemporanea; Museo d’Arte Orientale; Fondo Gabinio);

Musei Reali di Torino;

MIIT - Museo internazionale di Torino;

Accademia Carrara di Bergamo;

Museo e Real Bosco di Capodimonte;

Museo Archeologico Nazionale di Napoli;

Fondazione Querini Stampalia, Venezia;

Fondazione Brescia Musei;

Palazzo Ducale di Mantova;

Musei Civici di Como;

Collezione Giuseppe Iannaccone, Milano;

MAIO, Museo dell’Arte in Ostaggio, Cassina de' Pecchi (MI);

Museo Didattico della Seta, Como;

Ambiente Parco, Brescia;

Museo Virtuale del Garofalo, Canaro (RO);

Museo della Marineria di Cesenatico (FC);

Casa delle Farfalle, Cervia (RA);

Museo Archeologico Nazionale di Reggio Calabria;

Polo Museale del Molise: Castello di Capua - Gambatesa (Campobasso); Castello di Civitacampomarano (Campobasso); Complesso Monumentale di San Vincenzo a Volturno (Isernia); Museo Archeologico di Santa Maria delle Monche (Isernia); Museo Archeologico di Venafro (Isernia); Museo della città e del territorio, Sepino (Campobasso);

Museo Nazionale di Castello Pandone, Venafro (Isernia); Museo Nazionale del Paleolitico di Isernia (Isernia); Museo Provinciale Sannitico (Campobasso); Palazzo Pistilli, (Campobasso);

MAV, Museo dell'Artigianato Valdostano, Fènis (AO);

Umbria Musei;

Pop up!: arte contemporanea nello spazio urbano, Marche;

Fondazione Ranieri, Perugia;

Galleria di Storia Naturale dell’Università degli Studi di Perugia;

Studio Moretti Caselli, Perugia;

Casa Museo degli Oddi Marini Clarelli, Perugia;

Complesso Museale di San Francesco di Montefalco, (PG);

Museo Città di Cannara (PG);

Museo di Monteleone, Spoleto (PG);

Museo Archeologico Nazionale dell’Umbria, Perugia;

Museo Archeologico Nazionale dell’Umbria, Orvieto;

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The Call

Professionals and researchers that work in game industry
and in cultural heritage.

Game Designers

Game Designers who want to prove themselves with the Heritage

Digital Artists

Digital Artists interested in playing with Heritage

Game Coders

Passionate Game Coders ready for challengings 

Film makers

Film Makers who want to merge into the Game world

Heritage researchers

Heritage researchers who are in love with Videogames

The desks
Game Design

Matteo Pozzi - We Are Müesli

Andrea Basilio - Lunar Great Wall Studio

Jean – Paul Amore - Program Coordinator, George Brown College

Michael Surya - Professor, George Brown College / Game Designer, Ubisoft Toronto

Game Art

Giacomo Giannella  - Streamcolors

Claudia Molinari - We Are Müesli

Lorenzo Denova - IED Milano

Andrea Orioli - charachter concept artist, Forge Studio

Paul Leli - Professor, George Brown College / Concept Artists, Ubisoft Toronto

Billy Matjiunis - Professor, George Brown College / Lead Artist, Ubisoft Toronto

Game Audio

Gianni Ricciardi - WANTmusik


Post Production

Marco Brandani - freelance

Smart Heritage

Francesca Tasso - Musei del Castello Sforzesco

Davide Spallazzo - Politecnico di Milano

Luca Roncella - Museo della Scienza e della Tecnologia Milano

Andrea Dresseno - IVIPRO


IGC Event


Trailers Compilation



9.30 - 10

10 - 11
Team building

11.30 - 13
Linda Volkers - Rijksmuseum
Rick Gush - game designer evangelist

13 – 14

14 -15
Tech lecture by 
Billy Matjiunis, Lead Artist Ubisoft Toronto

15 – 18

18.30 -19.30
Tech lecture by 
Gianpietro Fabre, cinema FX artist

20 - 21



9.30 – 10.30
Tech lecture by 
Andrea Orioli, charachter concept artist, Forge Studio

11 – 13

13 – 14





13 – 14

Works' submission

17 - 19
Game gardening

Partner museums

All images shared by museums are collected in a Pandora's Box and made available to the participants as a source of inspiration for the various projects. 

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